ASDSO members are called upon to communicate in many different situations: in presentations to colleagues, in testimony before regulatory bodies and legislative committees, and interviews with reporters. Whatever the circumstances, best practices can help to ensure that communication is as effective as possible. Specific learning objectives include gaining a better understanding of:
• Effective media communications and presentation skills
• Best practices in the art of communication
• The skills and techniques that can raise trust and credibility in order to communicate more effectively in tough situations
Leonard S. Greenberger
Partner, Potomac Communications Group, Inc.
Leonard S. Greenberger is the author of What to Say When Things Get Tough: Business Communication Strategies for Winning People Over When They’re Angry, Worried, and Suspicious of Everything You Say, published by McGraw-Hill Education. Leonard works with hundreds of clients – including senior corporate and non-profit executives and military officers – to prepare them to communicate in an almost any situation. He is a seasoned veteran of guiding clients through crises where effective communication often makes the difference between success and failure. As a partner at Potomac Communications Group (PCG) in Washington, D.C., where he has worked for more than 20 years, he helped to adapt the firm’s study of risk perception and assessment into a training curriculum that teaches the strategies, skills and techniques necessary to break through in the most difficult situations. He and the firm also expanded the application of the curriculum beyond areas involving traditional environmental risks to everyday business situations, from branding to employee relations. Leonard earned a Bachelor of Arts in Communications at the University of Michigan and a Master of Science in Journalism from the Medill School of Journalism at Northwestern University. Leonard lives in Washington, D.C., with his two children.